Advertising as information

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dc.contributor.authorNelson, Phillip
dc.date.accessioned2023-04-19T08:55:20Z
dc.date.available2023-04-19T08:55:20Z
dc.date.issued2023
dc.description.abstractThis paper tries to show how the major features of the behavior of advertising can be explained by advertising's information function. For search qualities advertising provides direct information about the characteristics of a brand. For experience qualities the most important information conveyed by advertising is simply that the brand advertises. This contrast in advertising by these qualities leads to significant differences in its behavioren_US
dc.identifier.urihttp://econspace.ips.lk/handle/789/3536
dc.language.isoenen_US
dc.subjectinformation, advertisingen_US
dc.titleAdvertising as informationen_US
dc.typeBook chapteren_US
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